مدير المبيعات والتسويقDirector of Sales & Marketing

Join  ibis budget Makkah Al Aziziah – Al Hidayah Towers Hotel , a member of the Accor network, one of the world’s leading hospitality groups bringing together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations worldwide. Located in Makkah and just  7.5 km from Masjid Al Haram , ibis budget Makkah Al Aziziah is a large-scale hospitality destination comprising  10 towers with 4,502 rooms and a total capacity of 21,504 guests . The hotel primarily serves the  Hajj and Umrah markets , welcoming individual pilgrims and groups from Saudi Arabia and international source markets. At Accor, we believe in you and what you bring to the team. We provide opportunities for learning, development and career advancement in an inclusive environment where every gesture, every smile and every action contributes to creating a positive and memorable impact for our guests, our colleagues and our planet. Together, we embody the vision of  responsible hospitality . Take the opportunity to become a  Heartist® , and let your heart guide you in a world where life beats faster. We are seeking an experienced and results-driven  Director of Sales & Marketing  to lead the commercial strategy of a large-scale hotel operation in Makkah, with a primary focus on the  Hajj and Umrah markets, religious tourism, individual travelers, and group business . The Director of Sales & Marketing will be responsible for developing and executing comprehensive sales and marketing strategies to maximize occupancy, revenue, market share, and profitability throughout the Hajj and Umrah seasons. The successful candidate will have strong knowledge of the  Makkah hospitality and religious tourism market , with an established understanding of Umrah operators, Hajj missions, travel agencies, tour operators, wholesalers, and key international source markets. Key Responsibilities Develop and implement short-term and long-term  sales and marketing strategies  with a strong focus on Hajj, Umrah, religious tourism, individual travelers, and group business. Establish measurable sales targets, KPIs, and action plans for the Sales & Marketing team. Drive business from key  Hajj and Umrah source markets  and continuously identify opportunities to expand the hotel's geographical market reach. Develop and maintain strong relationships with  Umrah operators, Hajj missions, travel agencies, tour operators, wholesalers, group organizers, and other key partners . Identify and secure new  group and individual Umrah business  while strengthening relationships with existing high-producing accounts. Develop specific commercial strategies for  Hajj, Ramadan, peak Umrah periods, and other key religious seasons . Conduct regular market research and competitor analysis to understand demand patterns, pricing, market positioning, and emerging opportunities. Monitor competitor hotels, market trends, group movements, and Hajj and Umrah demand to recommend timely commercial actions. Work closely with  Revenue Management  to optimize pricing, inventory, length of stay, group allocation, market segmentation, and business mix. Evaluate group requests and business opportunities based on revenue potential, profitability, displacement, and overall hotel strategy. Develop and manage the annual  Sales & Marketing budget and commercial action plan . Analyze the return on investment of sales trips, international roadshows, trade events, marketing campaigns, and business development activities. Conduct regular sales missions and business development activities in strategic domestic and international source markets. Represent the hotel at relevant  Hajj and Umrah exhibitions, travel trade events, workshops, roadshows, and networking opportunities . Maintain close relationships with key decision-makers and partners within the religious tourism sector. Monitor account production, room nights, average rates, revenue contribution, conversion, and overall account performance. Identify underperforming accounts and markets and implement corrective commercial action plans. Develop strategies to increase  direct and individual Umrah bookings  alongside contracted group business. Work closely with Revenue, Reservations, Front Office, Finance, and Operations to ensure commercial commitments and group requirements are effectively delivered. Ensure contracts, rates, allocations, payment terms, and commercial agreements are properly managed and aligned with hotel objectives. Prepare regular commercial reports, forecasts, market intelligence, and performance analysis for hotel leadership. Lead, coach, motivate, and develop the Sales & Marketing team to maintain a strong performance and accountability culture. Ensure all Sales & Marketing activities comply with  Accor brand standards, commercial guidelines, policies, and procedures . Key Competencies Hajj & Umrah Market Expertise Religious Tourism Sales Group & Individual Business Development Strategic Commercial Planning Key Account Management Revenue & Profitability Focus Market Intelligence & Competitor Analysis Contract Negotiation Leadership & Team Development International Market Development Data-Driven Decision-Making Stakeholder & Partner Relationship Management Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field. Proven senior-level  Sales & Marketing experience within the hospitality industry , preferably in Makkah or the Saudi Arabian religious tourism market. Strong knowledge and experience in the  Hajj and Umrah business  is highly preferred. Established understanding of  Umrah operators, Hajj missions, travel agencies, tour operators, wholesalers, and group business . Strong knowledge of major domestic and international source markets for Hajj and Umrah. Demonstrated ability to generate and develop high-volume  group and individual religious tourism business . Strong understanding of hotel pricing, revenue management, contracting, forecasting, market segmentation, and distribution. Excellent commercial, negotiation, analytical, and financial skills. Strong leadership skills with proven experience in managing and developing Sales & Marketing teams. Ability to build and maintain long-term relationships with key accounts and business partners. Strong communication, presentation, and negotiation skills. Excellent command of English;  Arabic language skills are highly advantageous . Willingness to travel domestically and internationally for sales missions, exhibitions, and key account development.